Our Approach
Strategic solution to challenges
We adopt innovative technology in developing applications and digital solutions to realistic challenges
Communication strategy
We enhance companies' ability to maintain bridges of communication with their customers, by developing effective cooperation to build sustainable and long-term relationships.
Opportunity creation strategy
We seek to open new horizons and increase the number of companies and individuals.
Development strategy
We are committed to supporting companies in their journey towards expansion and growth, and providing them with the necessary tools to carry out their full and great production.
Impact Strategy
We are committed to making a positive impact on society and the world through our work, by developing sustainable and responsible solutions that contribute to achieving sustainable development.
About Brilliant
Brilliant is a leading provider of smart products and services in the Middle East, with a portfolio of brands that includes SMART, Promo Link, ESPARK, Seven Scents and Naam.
Bord Speech
From the first moments of our founding, we were keen to achieve leadership and enrich the Saudi market with exceptional products that turned into independent companies moving on the path to success under our supervision and benefiting from our extensive experience. We are proud that we have been and continue to be an integral part of achieving the Kingdom’s Vision 2030, and we consider this a badge on our chests.
Our Vision
To be the world's leading provider of innovative smart products and services, empowering our partners and customers to achieve their goals.
Our Mission
To deliver the highest quality products and services, build strong relationships with our partners and customers, and create value for our shareholders.
Promo Link, founded in 2018, is a prominent B2B corporate branding agency in Saudi Arabia. Their focus centers on Naming, Brand Strategy, Brand Identity, and Brand Research.
ESPARK E-Commerce, founded in 2021, is an innovative e-commerce startup poised to become the market leader by offering unique and exceptional products.
Seven Scents, founded in 2023, is a Saudi-based store overseen by top perfume designers in the kingdom. They aim to other scents that align with personalities in an elegant manner.
Naam, is an e-commerce company featuring an auction feature. Their commitment lies in offering unique, %100 original products while focusing on delivering a superior user experience.
Our Timeline
2024
Launch of Naam
A new line of products and services.
2022
Launch of Seven Scents
A line of luxury fragrances.
2021
Launch of ESPARK
A digital marketing agency.
2018
Launch of Promo Link
A platform for businesses to create & manage promotional campaigns.
2016
Launch of SMART
A line of smart home products.